The challenge
An inflexible hosting arrangement and heavily customised CRM created manual workarounds, duplicated data and barriers to change.
The response
TTG established an interim operating model, designed the Azure environment, reset Dynamics 365 around standard capabilities and connected Leadoo lead capture. A multi-year roadmap defined further priorities.
The published outcome
The story describes improved operational stability and sales processes. Annual infrastructure savings of £50,000 are estimated; the 5-7% conversion uplift is projected, not a measured result.